Privacy Policy

Last updated: June 29, 2026

This Privacy Policy explains how SmartValueLab("we", "us") collects, uses, and protects information when you visit smartvaluelab.co. We aim to collect as little personal data as possible.

Information we collect

• Email address — only if you voluntarily subscribe to our newsletter.
• Usage & analytics data — pages visited, device/browser type, and approximate location, collected via Google Analytics (only after you consent to analytics cookies) and Vercel Analytics (privacy-friendly, cookieless).
• Outbound click data — when you click an affiliate link, we log the click (first-party) to understand which products are useful. This is not tied to your identity.
• Preferences — your theme (light/dark) and cookie choice are stored locally in your browser.

We do not knowingly collect data from children under 16. We do not sell your personal information.

How we use it

• To send the newsletter you subscribed to (you can unsubscribe anytime).
• To measure and improve site performance and content.
• To operate affiliate links and keep the site secure.

Legal bases (GDPR / UK GDPR)

Where the EU/UK GDPR applies, we rely on your consentfor analytics cookies and marketing emails, and on our legitimate interests (running and securing the site) for essential functionality. You may withdraw consent at any time.

Third parties

We share data only with service providers that help us operate the site:

• Google Analytics — analytics (consent-gated).
• Vercel — hosting and privacy-friendly analytics.
• Supabase & Resend — newsletter storage and delivery.
• Amazon — affiliate links; Amazon's own privacy policy applies once you click through to their site.

Your rights

Depending on your location, you may have the right to access, correct, delete, or export your data, to opt out of analytics or marketing, and (for California residents under the CCPA/CPRA) to know what we collect and to opt out of any "sale" or "sharing" of personal information — note that we do not sell or share personal information. To exercise any right, contact us via the contact page or at privacy@smartvaluelab.co.

Data retention

Newsletter data is kept until you unsubscribe. Analytics data is retained according to Google's and Vercel's standard retention periods.

Changes

We may update this policy; material changes will be reflected by the "last updated" date above.

See also our Cookie Policy, Terms of Service, and Affiliate Disclosure.