Apple's October 28 Event: Wait to Buy a MacBook Pro?
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Apple confirmed a 'Pro and tell' launch on October 28, with new MacBook Pros reported. Who should wait, who can buy now, and today's prices on current models.
If you're about to buy a MacBook Pro, wait until October 28. Apple sent invitations on October 19 for a "Pro and tell" event in Los Angeles that day, and reports point to new 14-inch and 16-inch MacBook Pros. Buyers of a MacBook Air or MacBook Neo have no reason to hold off.
What has Apple confirmed for October 28?
Apple has confirmed only the date, the place and the format: a hands-on experience for invited media in Los Angeles on Wednesday, October 28, with no traditional keynote, so news will arrive as press releases. The invitation names no products. The "Pro" in the tagline is the only hint, and MacRumors reads it as MacBook Pro branding.
Which MacBook Pros are expected?
The products below are reports, not Apple announcements, as collected by MacRumors on October 19:
| Reported product | What's expected |
|---|---|
| MacBook Pro 14 and 16, OLED | Touchscreen OLED display, M5 Pro or M5 Max, lighter design, sold above the current models |
| MacBook Pro 14, entry model | M6 chip replacing the M5, no design change |
| iMac 24-inch | M6 chip |
| iPad mini 8 | OLED display, A20 Pro chip |
MacRumors expects pre-orders to open on October 28 and sales as soon as November 6, if Apple follows the pattern of its October 13 HomeView launch.
Should you buy a MacBook Pro now?
Not this week. In our Amazon price data on October 20, the MacBook Pro 14 M5 costs $1,837, and it is the model an M6 version is reported to replace. The MacBook Pro 14 M4 Pro ($2,399) and MacBook Pro 16 M4 Pro ($2,499) already trail Apple's M5 Pro models, so a launch is more likely to push their prices down than up. If the OLED models arrive priced above today's range, as reported, the current models should stay on sale as the cheaper choice.
The MacBook Air 13 M5 ($1,149 on October 20) and the MacBook Neo aren't in the reports for October 28, so there is no launch to wait for if one of those fits your work.
My verdict
Hold any MacBook Pro purchase until the announcements land on October 28, then compare the new models with the discounted ones. If you need a laptop this week, buy the MacBook Air instead. Every Mac we track is on our video editing laptop rankings, with prices that update daily.
Frequently Asked Questions
When is Apple's next event in 2026?
Apple sent invitations on October 19 for a 'Pro and tell' event on Wednesday, October 28, 2026, in Los Angeles. It is a hands-on session for invited media rather than a keynote, so the announcements are expected as press releases that day.
Is a new MacBook Pro coming in October 2026?
Apple hasn't named any products, but reports collected by MacRumors point to 14-inch and 16-inch MacBook Pros with touchscreen OLED displays and M5 Pro or M5 Max chips, plus an entry 14-inch MacBook Pro with an M6 chip.
Should I buy a MacBook Pro now or wait?
Wait eight days if you're buying a MacBook Pro. Either a newer model arrives or the current one becomes the cheaper option. The MacBook Air and MacBook Neo aren't among the products reported for October 28.
